Inspiring change, amplifying voices, reshaping creativity
WE HATE PINK
Feminist community
We Hate Pink is a feminist community for women and non-binary people who work in creativity, media, and digital media.
We know what it’s like to feel stuck in systems that celebrate empowerment but demand silence.
To tick boxes for “diversity” while being asked to blend in.
To chase freedom in spaces that weren’t built for us.
That’s why we’re not here just to fit in; we’re here to change how things work.
We fight for fairer, more inclusive workplaces where all identities are seen, heard, and valued, especially the ones usually pushed to the margins.
We believe in growing together, in sharing what we learn, and in supporting each other while navigating (and challenging) a system that often works against us.
Want to help us rethink what this industry could look like?
Meetups
Our events welcome women and non-binary creatives ready to drive change. Online or in person, we foster connection, creativity, and growth.
Join inspiring meetups with innovators, thought leaders, and activists reshaping the industry.
UPCOMING EVENTS
UPCOMING EVENTS
When creative work teaches us to confuse our worth with our productivity.
When “passion” becomes a polite word for exploitation.
This new We Hate Pink season starts here.
With a refusal to keep adapting.
With a need to pause, name things clearly, and question them together.
Creativity, advertising, and media often describe themselves as progressive.
But beneath the language, they still rely on hierarchy, extraction, invisible labour, and constant availability. These systems don’t stay external; they live inside us, shaping habits, expectations, and how we police ourselves at work.
In 2026, we’re creating spaces where dissent isn’t a radical pose, but a shared, everyday practice.
Mini-talks. Conversations. Practical resistance.
Work or dissent?
Stay tuned — the events programme is coming soon.
OUR SPEAKERS COME FROM
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OUR SPEAKERS COME FROM *
ABOUT US
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Founder
Was feminism a discovery or a choice for you?
It was first a discovery, then a conscious choice. I began calling “feminism” things I had always felt, even in my body: injustice, the imbalance of having to live in a world that wasn’t built for me, the need to prove more. In my field, I saw how female talent is exploited and made invisible. At some point I realised that recognising it wasn’t enough, you have to take a stand, even when it’s uncomfortable.
What does it mean to you to be part of a feminist community?
It means not feeling alone in naming the discomfort I live with. We Hate Pink is a space where feminism isn’t branding but practice, listening, conflict, and politics. A place where creative work can be told without sugarcoating.
First image, word, and emotion you associate with creativity
Image: hands that build
Word: possibility
Emotion: freedom (not the romantic kind, but the concrete one)That time I realised I was trapped in a cliché…
When I understood that even in contexts that define themselves as progressive or creative, freedom is not distributed equally. As a woman, you can be brilliant, radical, ironic, but only up to a point. Beyond that threshold, you become “difficult,” “too much,” “uncomfortable.” The cliché wasn’t only imposed from the outside; it persisted even where it should have already been dismantled. Recognising this was the first step toward no longer adapting, and also the drive to create We Hate Pink.
What is your “weapon” to fight the system?
Clarity. Naming things, creating collective spaces, and never stopping asking uncomfortable questions.
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Marketing and Communication Specialist
Was feminism a discovery or a choice for you?
For a long time, I observed the changes and listened to feminist voices without fully recognising myself in them or wanting to use the label. Then I realised those voices had helped me build an awareness that saved me from the long shadow of anger. Anger at control, insults, and the injustices of women’s everyday lives, including my own. Today, I’m proud to say I’m an intersectional feminist. I’ve chosen to question reality and to practice collaboration as tools of struggle and resistance.
What does it mean to you to be part of a feminist community?
It means finding alignment not in form, but in purpose. It means practising dialogue as an exercise in becoming aware of differences, and nurturing coexistence through respect.
What is the first image, word, and emotion you associate with creativity?
Image: the large camper van window while travelling, like a canvas for redrawing reality
Word: possibility
Emotion: empathy and connection
That time I realised I was trapped in a cliché…
At a work table, everyone was a man except me, waiting for a meeting to start. One of them commented on an award given to a woman professional, alluding to her “skills under the desk.” The most banal of clichés, so banal it was embarrassing as well as offensive. I asked for respect in my presence. Someone smiled.
What is your “weapon” to fight the system we live and work in?
Ignoring judgmental categories.
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Creative Director
Was feminism a discovery or a choice for you?
It began as a discovery, but now it’s a choice. For a long time, I hadn’t given a name to everything that connects me with other women who feel the pressure to always give more, to be perfect. Then, in one of my darkest moments, I discovered sisterhood.
What does it mean to you to be part of a feminist community?
Knowing that there is understanding, support, and a shared desire to create and change things. All within a single community… well, that’s home.
What is the first image, word, and emotion you associate with creativity?
Image: Holi, with an explosion of colours
Word: play
Emotion: happiness
That time I realised I was trapped in a cliché…
I collaborated with an agency where everything was fine until I expressed an opinion that went against my creative director’s. I explained my point of view and made it clear I didn’t want to continue working under those conditions. His only response was, “You see, Giulia, to do this job you can’t be too sensitive.” I never worked for that agency again, and in that moment, I wrote to Rossella.
What is your “weapon” to fight the system we live and work in?
Sharing. Always stating my point of view and explaining why, even when it doesn’t calm things down, is important.
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SENIOR COPYWRITER
Was feminism a discovery or a choice for you?
I think discovery and choice complete each other. When I started moving through the world on my own, studying abroad, working in a city far from my family and from familiar boundaries, I discovered that I belonged to what the world still, incredibly, considers a minority. And that, because of this, I had to defend myself. Feminism was this: discovering that I wasn’t alone, and choosing to build community wherever I was.
What does it mean to you to be part of a feminist community?
It means feeling safe knowing that there is still a space in my everyday life where I can practice critical, active, constructive thinking with people who share a similar way of looking at the world.
What is the first image, word, and emotion you associate with creativity?
Image: a blank page
Word: research
Emotion: pride
That time I realised I was trapped in a cliché…
When I arrived in Milan, I became a southern woman “seeking her fortune,” an immigrant expected to be grateful for having reached the promised land.
I like Milan, and I love the work and the opportunities it has given me. But from the moment I realised I was being seen through a “paternalistic” lens, I started working with energy (and a hint of anger) to bring the same opportunities and the same sense of fulfilment back to my region, Puglia.
What is your “weapon” to fight the system we live and work in?
Study and research have always been my favourite tools. If I once used them to grow, now I use them to understand, to never simplify reality, to develop empathy, and to share.
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QUEER INTERSECTIONAL SPECIALIST
Was feminism a discovery or a choice for you?
I was born into a feminist context: my mother was a union activist who fought for women’s rights in the workplace. When the MeToo movement swept through our lives, I was 23, and that was the moment I felt the need to take part, to be there. Today, feminism is the pivot around which my commitment revolves: as an activist, as a woman, as a person.
What does it mean to you to be part of a feminist community?
Being part of a feminist community like We Hate Pink means experiencing sisterhood on an everyday basis, deconstructing myself and deconstructing the world, and fueling the anger that drives my desire for change.
What is the first image, word, and emotion you associate with creativity?
My mother was at the poetry award ceremony where I was shortlisted. The feeling just before knowing I had won. The pride, no matter the outcome.
That time I realised I was trapped in a cliché…
When they didn’t want me to drive the van because I was “a woman.” Then I drove it, and very well, too. 🙂
What is your “weapon” to fight the system we live and work in?
Always and only irony.
MEET THE CHANGEMAKERS
Over the years, a passionate collective of creatives, advocates, and trailblazers has been shaping We Hate Pink— a bold movement championing feminism and gender equality in the creative industry. With voices as diverse as their visions, they have been united by a commitment to equality, authenticity, and breaking free from limiting labels.
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ANTONELLA BADCHKAM
Zine Contributor
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VERA PRADA
Zine Contributor
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NADIA PLAMADEALA
Zine Contributor
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TOSÌIN ALLI- FULANIA
Events organiser
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CAROLINE SCAPIN
Events organiser
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Sarah Kestenbaum
Graphic Designer
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LORA BOJINOVA
Designer and the visionary behind our logo design
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AASHNA BATIA
Zine contributor
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Marco Matera
Strategist
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VALENTINA CIANCI
Strategist
Zine
Zine
We Hate Pink zine is a feminist platform sparking conversation and change.
Our stories challenge norms, inspire action, and explore gender diversity in and beyond the workplace. Through the zine, we share what moves, challenges, and drives us to question and grow.
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Brand Activism: From "We" to "Me"
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Guerrilla Marketing Was Never About Selling
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The women who keep the music turning: Princess Nadene
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The women that keep the music turning: Maxie B
HERE’S HOW
WE STARTED
We Hate Pink connect women in creativity, media, and tech, creating a channel for conversations that drive impact in the industry.
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2018
Inspired by her journey as an Italian immigrant in the UK facing gender bias and language barriers, Rossella Forlè founded We Hate Pink to challenge stereotypes and redefine roles for women and non-binary people in creative and corporate spaces. She created the platform to amplify underrepresented voices, dismantle biases, and spark industry-wide change.
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2019
First event
The glass ceiling is cracked but not yet broken
With all the panels, workshops, and diversity initiatives out there, you’d think corporate gender equality would be a done deal by now. But has all the talk actually translated into action? We gathered an impressive group of women from the creative, tech, and media fields to tackle this question head-on and discuss if these programs are game-changers or just corporate window dressing!
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Second event
Engaging men with feminism
The event spotlighted gender equality and diversity, emphasising men's crucial role in fostering inclusivity. A mixed panel engaged male leaders—often key decision-makers—highlighting the need for collective commitment. Speakers urged men to champion women leaders and support efforts toward a more equitable workplace.
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We launch the Zine
The zine quickly became a dynamic platform uniting voices from English and Italian-speaking communities. Writers and thought leaders sparked fresh discussions on topics like politics and culture. Highlights included The Power of Women in Music, Nepantla: In-Betweenness, and Facciamo Salotto, curated by talents like Nadia Plamadeala, Antonella Badchkam, and Vera Prada. Together, they created a thriving space for diverse ideas and culture.
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2020
Online events and webinars
We Hate Pink embraced online events to connect with a diverse audience across Italy and beyond. These webinars brought Italian speakers and experts together to discuss gender equality, inclusion, empowerment, and creativity. The virtual format expanded access, fostering real-time discussions, shared experiences, and a strong sense of community.
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2021
With founder Rossella welcoming her beautiful baby boy, We Hate Pink evolves to embrace motherhood, connecting with new communities and audiences through this transformative journey.
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2022
We Hate Pink went to the United Nations
Rossella had the honour of attending the Commission on the Status of Women in New York as a representative of UN Women UK alongside We Hate Pink. It was an incredible opportunity to engage in discussions around gender equality and women's empowerment at the United Nations, connecting with global leaders, activists, and organisations to push for lasting change for women and marginalised groups.
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The aha moments and my playlist
In collaboration with The Gate, our panel explored music's role in sparking creativity and ideas. We reviewed statistics on women in the music industry and UN Women UK's research on sexual harassment, including the "Safe Spaces Now" initiative to create safer live events for women and marginalised groups.
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2023
We Launched FILIAE in Italy
FILIAE is a call to action for Foggia, Rossella’s hometown, where women face unique challenges and conversations on women's rights are often met with scepticism or indifference. Created to spark dialogue, FILIAE offers an inclusive space for open discussion, challenging outdated norms and inspiring change. It’s a platform for connection, collaboration, and launching impactful projects within the local community.
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2024
sComunica
The Event for the Inclusive Community
sComunica is a revolutionary network of communication experts, marketers, journalists, and creatives dedicated to inspiring growth and turning ideas into change. Born from a collaboration between We Hate Pink, Red Hot, Arcigay Le Bigotte, and the Equal Opportunities Advisor of Foggia, it aims to unlock the potential of Foggia’s community. By challenging stereotypes and combating anti-Southern prejudice, sComunica strives to prove that excellence can emerge from the margins and leave a lasting national impact.
We/Men
Talk is Cheap. Act Instead.
FOLLOW US ON
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